DIRECTV: Serena Williams Vs Matrix

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

DIRECTV unveiled the long version of its Serena Williams X Matrix advert. Serena Williams Enters ‘The Matrix.’ The commercial comes about a month before HBO Max makes Matrix Resurrections available to its premium subscribers at the same time it appears in theaters.

DIRECTV Serena Williams Matrix advert

Credits:

DIRECTV MARKETING
CHIEF MARKETING OFFICER: Vince Torres
VP, ADVERTISING AND GO-TO-MARKET: Kendall Thaker
AVP, MARKETING MANAGEMENT: Mandy Martin
DIRECTOR, PRODUCT MARKETING MANAGEMENT: Sheri Holmes
DIRECTOR, SOCIAL MEDIA: Nick Bianchi
LEAD PRODUCT MARKETING MANAGER: Jenn Wang
LEAD PRODUCT MARKETING MANAGER: Jessica Elizardo
LEAD PRODUCT MARKETING MANAGER: Tracy Threlkeld
TBWA\CHIAT\DAY LOS ANGELES
PRESIDENT: Erin Riley
CHIEF CREATIVE OFFICER: Renato Fernandez
CREATIVE DIRECTOR: Ariel Abramovici
CREATIVE DIRECTOR: Bruno Acanfora
ASSOCIATE CREATIVE DIRECTOR: Mark Winters
ASSOCIATE CREATIVE DIRECTOR: Ryan Buckley
ART DIRECTOR: Will Holmes
COPYWRITER: Tyler Archibald
JR. ART DIRECTOR: Andrew Bae
JR. COPYWRITER: Yashashree Samant
HEAD OF DESIGN: Bruno Regalo
SENIOR DESIGNER: Jake Skirving
JR. DESIGNER: Andrea Nazarino
DIRECTOR OF CONTENT PRODUCTION: Guia Iacomin
SENIOR PRODUCER: Jack Cutler
ASSOCIATE PRODUCER: Brandon Loftin
EXECUTIVE ART PRODUCER: Hashi Clark
DIRECTOR OF TRAFFIC OPERATIONS: Dessiah Davis
DIRECTOR OF BUSINESS AFFAIRS: Robin Rossi
CHIEF STRATEGY OFFICER: Jen Costello
GROUP STRATEGY DIRECTOR: Jesse Unger
ASSOCIATE STRATEGY DIRECTOR: Jonathan Handy
SR. STRATEGIST: Krystal Hawkins
JR. STRATEGIST: Hannah Schweitzer
HEAD OF CONNECTIONS PLANNING: Albert Kim
ASSOCIATE DIRECTOR OF CONNECTIONS: Kevin Bautista
DATA DIRECTOR: Laura Mayer
BRAND LEAD: Matt Theisen
BRAND LEAD: Lani Reichenbach
ACCOUNT DIRECTOR: Caitlin Miller
MANAGEMENT SUPERVISOR: Oyinda Elias
ACCOUNT SUPERVISOR: Carlos Quintanilla
ACCOUNT SUPERVISOR: Sarah Newton
ACCOUNT EXECUTIVE: Bridget Derraugh
PROJECT MANAGER: Lawrence Gonzales
CRITICAL MASS
CHIEF CREATIVE OFFICER: Val Carlson
GROUP CREATIVE DIRECTOR: Andrew Lavery
CREATIVE DIRECTOR: James Maclean
ASSOC. CREATIVE DIRECTOR: Javier Olivares
ASSOC. CREATIVE DIRECTOR: Megahn O’Neil
SENIOR ART DIRECTOR: Ryan Mesnchuk
SENIOR ART DIRECTOR: Megan KingART DIRECTOR: Taylor Lumley
DESIGNER: Ana Benitez Duarte
SENIOR COPYWRITER: Peter Lagosky
SENIOR COPYWRITER: Melissa De Sa
COPYWRITER: Daisy Swain
GROUP STRATEGY DIRECTOR: Jen Goldberg
STRATEGY DIRECTOR: Kyle Bottoms
SVP CLIENT PARTNER: Maria Hodgeson
VP CLIENT PARTNER: Lauren Rappaport
ACCOUNT DIRECTOR: Andrew Burke
SR. ACCOUNT MANAGER: Haley Dodd
ACCOUNT MANAGER: Olivia Knight
EXECUTIVE PRODUCER: Sydney Woodman
SR. PRODUCER: Audrie Sham
SR. PRODUCER: Ashleigh Fehmie
PRODUCER: Christine Spitler
SR. PRODUCER: Vicky Patel
PRODUCER: Lexi Scott
PRODUCER: Sylvia Brach
PRODUCER: Ethan Cole
PRODUCTION
PRODUCTION HOUSE: Stink
PRESIDENT: Daniel Bergmann
EXECUTIVE PRODUCER TRAKTOR – DIRECTOR: Mungo Maclagan
DOP: Pär M. Ekberg
LINE PRODUCER: Leah Allina
EDIT
EDITORIAL: Arcade
EXECUTIVE PRODUCER: Alexa Atkin
LEAD EDITOR: Jeff Feruzzo
LEAD EDITOR: Brad Wasekwich
ASSISTANT EDITOR: Ryan Andrus
VFX
JAMM – VFX
EXECUTIVE PRODUCER: Asher Edwards
SENIOR PRODUCER: Ashley Greyson
PRODUCTION COORDINATOR: Alexandra Rickards
COLOR PRODUCER: Anna Dood
COLORIST: Adam Scott
VFX SUPERVISOR: Andy Boyd
VFX ARTIST: Jake Montgomery
MIX
MIX: Lime
EXECUTIVE PRODUCER: Susie Boyajan
HEAD MIXER: Matt Miller
ASSISTANT MIXER: Ian Connie
SOUND DESIGN
SOUND DESIGN: String & Tins
PRODUCER: Laura-Leigh
SOUND DESIGNER: Culum Simpson
MUSIC
MUSIC: Search Party
MUSIC PRODUCER: Meghan Currier
COMPOSER: Chris James
COMPOSER: Dylan Nowik
MUSIC: South
HEAD OF PRODUCTION: Ann Haugen
PRODUCER: Ignacio Das
WRITER: Vladimir Berkhemer
WRITER: Britt Darling
WRITER: Dan Pritking
WRITER: Jon Darling
MUSIC
RETOUCHING
RETOUCHING: Diego Speroni
DIGITAL ARTIST: Diego Speroni
DIGITAL ASSISTANT: Francisco Speroni
DIGITAL PRODUCER: Freddy Fabris

The One

9.4

I like it!

Memorable8.0
Effective9.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

Related TV Commercials

LEAVE YOUR COMMENT

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.