Toys R Us controversial Christmas Advert
TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Controversial
Toys R Us Spain unveiled a controversial Christmas Advert created by the advertising agency PS21.
The advert is about a test with five boys and girls between the ages of 5 and 11. They are asked whether they prefer to spend more time with their parents or with their favorite toys. Painful for parents, all five protagonists choose their toys. Merry Christmas from Toys R Us Spain!
A lot of people have been bothered by this ad which, in their opinion, sedates the guilt of parents who do not spend time with their children. The solution in the advertisement is that the guilt can be repaired with a simple toy.
The ad was shot in a Toys “R” Us establishment in Madrid.
Why?
7.2
Too crude for a Chrismas ad
