Old Spice: Smell As Great As Nature Is

The new Old Spice campaign, Smell As Great As Nature Is, is created by Wieden + Kennedy, Portland, Ore. It is funny and weird as any Old Spice commercial.
“Smell As Great As Nature Is” campaign promote Old Spice Fresher Collection: Timber, Amber and Citron.

The intro video for the campaign is named “Betterer than Nature” and explain about the technology used by Old Spice to make those products. Watch this ad below:

Weird

9.6

I like the new Old Spice campaign.

Memorable9.0
Effective9.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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