Old Spice: Dadsong
This Old Spice‘s commercial made by Wieden + Kennedy is a followup of “Mom Song” commercial (aired 11 months ago, over 9 mil views on youtube, see the 60 s version below).
The commercial is funny and it try to send the message “Old Spice may cause boys to become men”. It is obvious who is the target audience.
He’s a man! He’s a boy!