Old Spice: Dadsong

This Old Spice‘s commercial made by Wieden + Kennedy is a followup of “Mom Song” commercial (aired 11 months ago, over 9 mil views on youtube, see the 60 s version below).
The commercial is funny and it try to send the message “Old Spice may cause boys to become men”. It is obvious who is the target audience.

He’s a man! He’s a boy!

8.0

Funny

Memorable7.0
Effective7.0
Style8.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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