Mountain Dew: Call of Duty Black Ops Cold War
TV Commercial Review
Heart or Humor
This Mtn Dew commercial announces that if you buy specially-marked Mtn Dew, Diet Mtn Dew, Mtn Dew Zero Sugar, Mtn Dew Game Fuel, or Doritos products you’ll receive a code redeemable for 2XP Tokens of various lengths for use in Call of Duty: Black Ops Cold War. In addition, your first code redemption will also unlock bonus in-game content. On top of that, the first code you redeem each day will earn one entry into a weekly grand prize drawing to win 2XP For A Year.
The ad features Russell Adler, the true main antagonist of Call of Duty: Black Ops Cold War. He is a CIA agent charged with stopping the mysterious Soviet agent codenamed Perseus. Adler is described as the “America’s monster” with a “dark charisma.”
“We’re thrilled to team up with Call of Duty for the launch of Black Ops Cold War,” said Erin Chin, senior director, marketing, Mtn Dew and Mtn Dew Game Fuel. “Fans have come to expect best-in-class experiences from Dew and partnering with Activision allows us to do exactly that.”
Call of Duty: Black Ops Cold War was launched on November 13. In addition to a thrilling campaign and a signature new Zombies mode, the next chapter of the Black Ops Multiplayer experience is defined by signature combat, deniable operations, and a connected experience across platforms and generations.