Chick-fil-A Christmas Ad – A Holiday Short Film
TV Commercial Review
Heart or Humor
Chick-fil-A launches its annual holiday campaign today with a new animated short film. In the 2019 XMAS campaign, Chick-fil-A introduced Sam, a child eager to spend time with her digitally distracted family. Chick-fil-A is continuing the holiday tradition this year as Sam returns, only to discover her town has lost its spark. That is until she is captivated by a new place called SwitchWorks, where she meets a quirky, problem-solving woman who shows Sam that she can be a source of hope to her friends and neighbors.
With a little help from a new friend, she discovers she can be a source of hope and inspiration and light the way for her community. The driving message of the animated film and campaign is that we can all make a difference in the lives of those around us by offering encouragement to each other.
“This year has been tough for a lot of people and has brought challenges and heartaches we never could have anticipated,” said Ashley Callahan, Chick-fil-A senior marketing director. ”But it’s also been a year where many have shined brightly, extending acts of kindness and generosity—many of which we’ve experienced firsthand through the actions of our guests, Team Members, and others throughout our communities. Those little acts of kindness give us all hope and are the inspiration for this year’s holiday film and digital experience. We hope those who see the film will be inspired to send simple messages of gratitude and care to friends and family this holiday and spark hope within their own neighborhoods and communities.”