Foot Locker: The Worst Kept Secret
TV Commercial Review
Heart or Humor
Foot Locker is launching a unique basketball-inspired holiday collection celebrating the universal love of the game. For this campaign Foot Locker has teamed up with some of the best streetwear designers in and around basketball culture.
The advert “The Worst Kept Secret” features designer Don C gifted four draft hopefuls – Cole Anthony, Anthony Edwards, Onyeka Okongwu, and James Wiseman – with early access to Foot Locker exclusive apparel to wear on their big night.
Collaborating with some of the biggest names in streetwear, sneaker and basketball culture – including Waraire Boswell, Don C, Melody Ehsani, Montrezl Harrell, Kyle Kuzma, Sami Miro, PJ Tucker, and Rhuigi Villaseñor – presents a unique set of challenges, as their products and collaborations are highly coveted. “The Worst Kept Secret,” directed by Director X, illustrates the great lengths the designers went through to keep 12 Days of Greatness a covert project.
“This year we’ve re-imagined our holiday shopping experience to not only release the hottest footwear but offer our community unique apparel and accessories that speak to their interests in all things basketball and sneaker culture,” said Richard McLeod, Vice President of Marketing for Foot Locker, North America. “12 Days of Greatness is an opportunity for us to celebrate our collective love of basketball and the culture that surrounds the game.”
In addition to Foot Locker’s exclusive apparel and accessories, 12 Days of Greatness will also feature a curated assortment of the season’s hottest footwear releases from Nike, Jordan, adidas, PUMA, Reebok, New Balance, and more.