Mobil 1: Ever wonder what 5 Gs feel like?
Directed by Jones & Tino via Stink Films, the new Mobil 1 commercial is about the brand’s partnership with the Aston Martin Red Bull Racing F1 team. The spot features 124 heavyweight boxers and the driver Max Verstappen.
The music is Intermezzo from Cavalleria Rusticana.
The advert was created by the advertising agency AMV BBDO.
The marketing story is that “Formula 1 is so ruthless, so fast, that drivers feel G-forces similar to 124 punches, a metaphor we brought to life in our new film, where we see driver Max Verstappen withstanding the force of 124 heavyweight boxers. On the track, we work to achieve maximum power and speed the same way we engineer our fuel and lubricants to help maximize performance in your car. It’s just another way that every mile we do goes into every mile you do.” The official hashtag is #WithstandTheForce