Billie: Project Body Hair
With the Project Body Hair, Billie (a shaving company for women) celebrates the female body hair… This is the first women’s razor brand to show hair in a commercial. For the past 100 years, women’s razor brands haven’t acknowledged female body hair. Commercials show women “shaving” perfectly smooth, airbrushed legs. Strange, huh? But everyone has short stubble, long strands, or something in between. What you do with yours is up to you – grow it, get rid of it, or comb it. It’s your hair, after all.
Be prepared to see an unusual advert.