Microsoft: Holiday Magic (Lucy & The Reindeer)

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Funny

Microsoft unveiled a beautiful Christmas commercial created by the advertising agency McCann and directed by Hank Perlmam through Hungry Man.

The story of the ad is “This holiday, follow the magical story of Lucy, a curious 6-year-old with a few questions for her reindeer friends. With the help of her mom’s Surface and Microsoft Translator, she finally gets her chance to ask the most important questions of the season. Microsoft technology empowers and connects everyone on the planet…well, almost everyone. “

Advertising Agency: m:united//McCann, New York, USA
Co-Chief Creative Officers: Sean Bryan, Tom Murphy
EVP, Executive Creative Director: Shayne Millington
Executive Creative Director: Michael Aimette
Creative Directors: Rick Ardito, Emmie Nostitz
Senior Art Director: Edu Lunardi
Copywriter: Hunter Pinnell
Senior Copywriter: Nick Larson
Director of Creative Technology: David Cliff
Creative Technologist: Alicia Foor
Creative Technologist: Hiya Vazirani
Global Business Lead: Kevin Nelson
EVP, Executive Account Director: Tina Galley
SVP, Executive Account Director: Rosemary Calderone
EVP, Global Chief Communications Officer, McCann Worldgroup: Jeremy Miller
Account Director: Ellie Choi
Account Supervisor: Emily Swastek
SVP, Head of Integrated Production: Carolyn Johnson
VP, Senior Producer: Mel Senecal
Senior Producer: Nina Roussarie
SVP, Director of Project Management: Stella Warkman
Senior Project Manager: Lauren Kosche
SVP, Executive Music Proucer: Eric David Johnson
Music Business Manager: Jamie Jou
Music Producer: Dan Gross
Business Manager: David Halberstadt
EVP, Global Strategy Director: Joanna Schwab
Social Strategy Director: Jordan Berger
Production: Hungry Man
Director: Hank Perlmam
Managing Partner/Executive Producer: Kevin Byrne
Producer: Martha E. Davis
Editorial: Rock Paper Scissors
Editor: Damion Clayton
Assistant Editor: Sebastian Zotoff
Managing Director: Eve Kornblum
Producer: Jenny Greenfield
Post / VFX: MPC
Executive Producer: Matthew Loranger
VFX Producer: Chris Connolly
VFX Supervisor / Flame Lead: Tim Crean
2D Team: Julien Aucouturier, Lawrence Merrill
VFX Team: Jaswan Prasath, Sathish Chellappan, Shyam Babu, Yasasvini Vagampalli, Muruga T, Vishal Dark, Geetesh Tari
Color House: MPC
Senior Colorists: Ricky Gausis, James Tillett
Producer: Sasha Pace
Music: JSM Music
CCO / COE / Co-Composer: Joel Simon
Executive Producer: Jeff Fiorello
Co-Composer: Jason Krebs
Client: Microsoft
Corporate Vice President of Brand, Advertising and Research: Kathleen Hall
GM, Global Advertising: Deana Singleton
Director, Global Advertising: Stacey Terrien
Director, Social and Media Partnerships: Jenny Leahy
Senior Manager, Global Advertising: Ron Schott
Manager, Global Advertising: Hannah Westing
Manager Social Media: Danielle Radcliffe
Sr. Product Marketing Manager, Global Advertising: Dawn Novak

Audio Post: Sonic Union
Mix Engineer: Michael Marinelli
Mix Engineer: Owen Shearer
Senior Producer: Patrick Sullivan

Good

9.6

Cute.

Memorable9.0
Effective9.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 1 vote ) 9.8

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