New York Lottery: Special Delivery

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The advertising agency McCann New York creates this Christmas commercial for New York Lottery. Some cute woodland animals, animated by The Mill, collaborate to rescue a lottery ticket lost by a park ranger.
I’m not sure if the lottery ticket is a winner or not but the message is “There’s snow outside, music in the air, and that magical feeling is everywhere. That means it’s the perfect time to gift (and play) Seasonal Scratch-Off Games from the New York Lottery. This year, give someone a reason to believe in the magic of the season. “

Credits:
Eric Silver, North American Chief Creative Officer
Sean Bryan & Tom Murphy, McCann New York Chief Creative Officers
Mat Bisher, Executive Creative Director
Jason Ashlock & Dominick Baccollo, Group Creative Directors
Colby Spear, Senior Writer
Pedro Sampaio, Senior Art Director
Production: Nathy Aviram, Chief Production Officer
Tamara Lecker, Senior Producer
Eric Johnson, SVP Executive Music Producer
Dan Gross, Integrated Music Producer
Scot Beck, EVP Executive Account Director
Caroline Fuller, VP, Account Director
Molly Vossler, Account Director
Ellery Gitkin, Account Executive
Laura Frank, SVP Group Strategy Director
VFX: The Mill
Director: Ben Smith
Executive Producer: Zu Al-Kadiri
Producer: Hillary Thomas
Production Supervisor: Georgina Castle
Production Coordinator: Emily Stave, Esther Montgomery
Editor: Ryan McKenna
Production Support: Goutham H, Utkarsha Shinde
Shoot Supervisor: Ed Boldero, Alek Vacura
2nd Unit Director: Alex Clark
2D Lead Artist: Tim Crabtree
3D Lead Artist: Ed Boldero
Animation Lead: Katie Yancey
2D Artist: Roxy Zuckerman, Daniel Thuresson, Dag Ivarsoy, Abby Riegel, Rakesh Venugopalan, Evan Langley, Renjith Raveendran, Prajeesh Chaliyam, Basabendu Sarkar, Sandeep Kumar Singh, Yogesh Sarwa, Jiten Harkhani, Vinod Gopinathan
3D Artist: Matthew Choy, Jeremy Ramirez, Sophie Quagebeur, Daniel Stern, Danny Garcia, Ryan Federman, Elizabeth Hammer, Lalida Karnjanasirirat, Victor Duncan
Matte Painting: Rasha Shalaby, Gillian George, Bill Lu, Andy Wheater
Animation: Jacob Bergman, Justin Tirado, Randy Link, John Fielding, Gustavo Gonzalez, Melik Malkasian, Matt Connolly
Design: Alex Clark
Motion Graphics: Joakim Ekstrom
Art Department: Kevin Diaz, Valerie Chernysh
Colour: The Mill
Colourist: Matt Osborne
Group Colour Director: Dee Allen
Associate Colour Producer: Blake Rice
Production Coordinator, Colour: Jessica Amburgey
Colour Assist: Brandon Phillis

Good

9.0

The magic of the season

Memorable9.0
Effective8.0
Style9.0
Heart or Humor9.0
Execution10.0
Reader Rating: ( 1 vote ) 9.6

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