Xfinity: A Holiday Reunion – E.T.

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Xfinity unveiled its 2019 Christmas advert. The commercial was created by the advertising agency Goodby Silverstein & Partners, San Francisco, USA and directed by Lance Acord through Park Pictures.

After 37 years, E.T. (the Extra-Terrestrial – a character from the 1982 American science fiction film produced and directed by Steven Spielberg, and written by Melissa Mathison.) comes back to visit his friend, Elliott, for the holidays. During his stay, E.T. learns that Elliott now has a family of his own and that technology has completely changed on Earth since his last visit.

Advertising Agency: Goodby Silverstein & Partners, San Francisco, USA
Co-Chairmen: Jeff Goodby, Rich Silverstein
Chief Creative Officer: Margaret Johnson
Executive Creative Director: Jim Elliott
Creative Directors: Tristan Graham, Felipe Lima, Roger Baran
Associate Creative Directors: Ricardo Uribe, Eduardo Quadra
Art Directors:Jennifer Fisher, Hans Schenck
Copywriter:Anthony Pagaza
Copywriters (Social):Guy Olson, Sam Dworkin
Art Director (Social):Neha Guria, Mike Rodriguez
Design Director:Ryan Self
Designers:Benny Gold, Pedro Zuccolini
Managing Partner:Leslie Barrett
Executive Group Account Director:Chad Bettor
Account Director:Kirsten Tsitsos
Account Manager:Lauren Berry
Assistant Account Manager:Sara Jane Stevens
Account Director (Social): Tom Powers
Account Manager (Social):Katie Freedman
Assistan Account Manager (Social):Sarah Thomas
Partner, Head of Brand Strategy:Bonnie Wan
Partner, Head of Communication Strategy:Christine Chen
Director of Brand Strategy:John Thorpe
Group Strategy Director:Katie Coane
Communication Strategy Director:Maren Severtson
Group Director Research Data & Analytics Strategist:Cassi Husain
Communication Strategist:Rosie Kerstetter
Senior Data & Analytics Strategist:Tony Vinella
Brand Strategist:Madison Cameron
Junior Communication Strategist:Taylor Bell
Executive Producer:James Horner
Agency Producer:Kateri McLucas
Assistant Producer: Lily Durston
Executive Producer (Social):Danielle Riccardi
Producer (Social):Megan Monticone
Director of Business Affairs:Judy Ybarra
Production Company: Park Pictures
Director / DP: Lance Acord
Executive Producers:Jackie Kelman Bisbee, Scott Howard
Producer:Caroline Kousidonis
Editorial Company:EXILE
Editor:Kirk Baxter
Assistant Editor:Zaldy Lopez
Head of Production:Jennifer Locke
Executive Producer:C.L. Weaver
Post Producer:Brittany Carson
Editorial (Making-of-Video):EXILE
Editor:Conor O’Neill
Post Producer:Michael Miller
Videographer:Andrew Butte
BTS Photographer:Benzo Theodore
Practical Effects Company:Legacy Effects
Co-Owner / Puppeteer:Alan Scott
Puppeteers:Robert Ramsdell, Richard Galinson, Anthony Venuto, Chris Grossnickle, Walter Phelan
Audio and Sound Design Company:Lime Studios
Sound Designer:Michael Anastasi
Sound Design Assistant:Kai Paquin
Audio Mixer:Matt Miller
Audio Assistant:Ian Connie
Executive Producer:Susie Boyajan
Producers:Kayla Phungglan, Megan Hernandez
VFX Company:a52
VFX Supervisor:Patrick Murphy
CG Supervisor:Andrew Romatz
2D VFX Artists:Andy McKenna, Andy Barrios, Urs Furrer, Stefan Gaillot, Matt Sousa, Steve Wolff, Richard Hirst, Adam Flynn, Michael Vaglienty, Enid Dalkoff, Patrick Poulatian, Shauna Prescott, Kevin Stokes, Chris Riley, James Buongiorno
3D Artists:Ariana Ziae Mohseni, Caleb Ollivant, Aemilia Widodo, Josh Dyer, Jaemin Lee, Mike Di Nocco, Quinton Woodson, Evan Mayfield, Sarah Wolfe, Dustin Mellum, Tim Kadowaki, Joao Rosa, Robert Kim, Colton Smrz, Michael Cardenas, Greg Gutkin, Joe Paniagua, Tom Briggs, Bryan Cox, Paulo deAlmada, Jose Limon
Matte Painters:Ram Bhat, Jie Zhou, Zach Mandt
Tracking:Joe Chiechi, Michael Cardenas, Joey Bettinardi, Michael Bettinardi
Online Editors:Chris Riley, Sam Kolber, John Valle
Producers:Michael Steinmann, Jillian Lynes
Executive Producers:Patrick Nugent, Kim Christensen
Managing Director:Jennifer Sofio Hall
Design Studio:Elastic
Creative Director:Nadia Tzuo
Animators & Compositors:Steven Do, Trix Taylor, Brian Hayes, Jim Pearce
3D Generalists:Dustin Mellum, Bryan Cox
Producer:Jazeel Gayle
Executive Producer:Luke Colson
Head of Production:Kate Berry
Managing Director:Jennifer Sofio Hall
Color Company:a52
Colorist:Gregory Reese
Color Assistants:Corey Martinez, Aaron Flickinger, Dylan Bursick
Color Producer:Jenny Bright
Executive Producer:Thatcher Peterson

E.T.

9.6

Nice.

Memorable9.0
Effective9.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 1 vote ) 9.8

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