I’ve seen the cute TV commercials of McVitie’s and now it is time to see the case study with campaign details and some results.
Created by Grey London, the campaign got a huge exposure and McVitie’s got a 10% increase in sales. The campaign didn’t stop with Victoria Christmas Choir commercial, and Grey London push a lot of resources in online, retail and produce cute McVitie’s plush toys available to buy.
It is a true 360-degree marketing campaign with successful viral video and good sales results.
To recognize Grey London excellence and outstanding marketing results of McVitie’s campaign I’m awarding Grey London a JustElite Marketing award.