McVitie’s – Case Study

I’ve seen the cute TV commercials of McVitie’s and now it is time to see the case study with campaign details and some results.
Created by Grey London, the campaign got a huge exposure and McVitie’s got a 10% increase in sales. The campaign didn’t stop with Victoria Christmas Choir commercial, and Grey London push a lot of resources in online, retail and produce cute McVitie’s plush toys available to buy.
It is a true 360-degree marketing campaign with successful viral video and good sales results.

To recognize Grey London excellence and outstanding marketing results of McVitie’s campaign I’m awarding Grey London a JustElite Marketing award.

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