Louis Vuitton ad – The new LV Archlight 2.0
TV Commercial Review
Heart or Humor
Louis Vuitton's advertising has become more experiential and emotional in recent years.
Louis Vuitton has recently launched a new video ad campaign for its latest offering, the LV Archlight 2.0 Platform Sneaker. The ad campaign showcases the sneaker uniquely and captivatingly, highlighting its innovative design and exceptional quality.
The LV Archlight 2.0 Platform Sneaker video ad is visually striking and captures the brand’s values and spirit. The sneaker is portrayed as a symbol of innovation, confidence, and modernity, which aligns with Louis Vuitton’s brand image. The spot features the American actress Chloe Grace Moretz, an American rapper Jaden Smith, and the Chinese footballer Sam Li as brand ambassadors.
Chloe Grace Moretz personifies the LV Cottage aesthetic, representing the sneaker’s bold and audacious spirit. This scene embodies the dynamic energy and creativity as the LV Cottage line embodies a romantic countryside aesthetic, comprising crocheted finishes and a neutral color palette.
Footballer Sam Li personifies the LV Stage aesthetic, representing the sneaker’s free-spirited and adventurous side. This scene embodies the relaxed and laid-back vibe of the LV Stage line. Highly visual, the LV Stage has an eye-catching graphic design enhanced with fluorescent and reflective silver accents.
Jaden Smith represents the LV Mansion line, which represents the luxurious and elegant side of the sneaker. This scene of the Louis Vuitton ad captures the LV Mansion line’s sophisticated and refined aesthetic, inspired by the world of high-end fashion and luxury. The LV Mansion line reveals a gothic influence, with a jet-black sculptural silhouette in the form of a sneaker, an ankle boot, and a moccasin.
The LV Archlight 2.0 platform sneaker was a key look at Louis Vuitton’s Cruise 2023 fashion show. This daring, futuristic style in metallic PVC reinterprets the iconic LV Archlight platform sneaker with a redesigned, geometric rubber outsole. It features an oversized tongue, two adjustable velcro straps, laces, and a back loop in Monogram canvas.
The ad tells a story and evokes emotions.