Levi’s: Use Your Vote

Levi’s unveiled its TV commercial for elections. The message is clear “use your vote,” and the advert is well done.
Directed by Benito Montorio, the advert was created by the advertising agency FCB West, San Francisco.

The marketing message is “We encourage everyone to use their voice to make a positive impact on the world. With Midterm Elections nearing, your vote is the ultimate use of your voice. So use it. Every voice counts, all votes are created equal, and we are all responsible for shaping our future.“

The background music is the song Think by Aretha Franklin.

Advertising Agency: FCB West, San Francisco
Producer: James Howell
Director: Benito Montorio
Chief Creative Officer: Karin Onsager-Birch
Executive Creative Director: Mike Long, Justin Moore
Art Director: Bruno Nakano
Copywriter: Christopher Penman
Sound Design: Loren Silber
Colorist: Jason Wallis
Production Company: Pulse Films
Director of Photography: Steve Annis
Editor: Leo Scott
Post Production: Electric Theatre Collective
Sound Company: Lime Studios

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