GoPro: HERO7 Black

GoPro unveiled a new advert with the slogan "Shaky Video is Dead." The approach is interesting. The TV commercial is made with video sequences shot even with GoPro HERO7 Black. The marketing message is "This is HERO7 Black, the most advanced GoPro ever. With HyperSmooth stabilization, you get insanely smooth, gimbal‑like video—without the gimbal. And with TimeWarp, you can capture mesmerizing, stabilized time-lapse video as you move through a scene. There’s also a new SuperPhoto mode that delivers the best, most brilliant images automatically. Want to stream amazing moments as they happen? Now you can with live streaming and the…

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Epic

GoPro unveiled a new advert with the slogan “Shaky Video is Dead.”
The approach is interesting. The TV commercial is made with video sequences shot even with GoPro HERO7 Black.

The marketing message is “This is HERO7 Black, the most advanced GoPro ever. With HyperSmooth stabilization, you get insanely smooth, gimbal‑like video—without the gimbal. And with TimeWarp, you can capture mesmerizing, stabilized time-lapse video as you move through a scene. There’s also a new SuperPhoto mode that delivers the best, most brilliant images automatically. Want to stream amazing moments as they happen? Now you can with live streaming and the GoPro app. To put it simply, HERO7 Black completely changes the game.”

Interesting approach

8.8

Effective!

Memorable8.0
Effective10.0
Style9.0
Heart or Humor9.0
Execution8.0
Reader Rating: ( 0 vote ) 0

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