Laughing Man Coffee: Nice Morning

Hugh Jackman founded Laughing Man coffee so he could give back 100% of his profits to the fair trade farmers who grow it. That coffee is actual magic.

Ryan Reynolds is the guy who voices the Laughing Man commercial. Ryan is one of the best choice celebrity for funny and smart ads. As one viewer comments “He should have poured some Aviation Gin into the Laughing Man Coffee while having a business meeting on a Mint Mobile phone.” Almost all commercials featuring Ryan Reynolds are memorable, smart, and funny.

Laughing Man Coffee, which started in 2011, now has two cafes in New York. In 2015, the company was acquired by Keurig, a line of K-Cups (the cafés continue to operate independently). Today, the Laughing Man cafés operate as a philanthropic enterprise, pouring all proceeds into charitable programs that support better health, housing, and educational initiatives within fair-trade farming communities. Keurig donates an undisclosed portion of the proceeds of each of its Laughing Man sales to those causes; Jackman donates all his profits. Initially, the company donated all of its profits to World Vision. In 2017, it formalized the Laughing Man Foundation, which allows the group to be more active in how its money is managed and distributed.