TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Panera unveiled a funny commercial made by advertising agency Goodby Silverstein & Partners. The advert features Michael Bolton with a parody of the singer’s hit song from the 90s – “When a Man Loves a Woman.”
The message is “Not every menu item deserves an epic love song sung by Michael Bolton. We felt like the NEW Broccoli Cheddar Mac and Cheese was worthy.”
“To celebrate the first-ever mash-up of two iconic Panera menu items coming together in perfect harmony, we knew we had to do something big,” said Eduardo Luz, Chief Brand & Concept Officer at Panera. “The combination of our crowd-pleasing Broccoli Cheddar Soup, with our Mac & Cheese is a true embodiment of Panera’s dedication to delicious food. We felt so passionately about the flavor combination that the love song almost wrote itself, and who better to help us announce to the world than love song legend and Panera superfan, Michael Bolton.”
Lyrics:
When some mac loves broccoli cheddar/
Can’t keep your mouth on nothin’ else/
Two classic loves swirled into one/
Yes, it’s soup on tender pasta/
It can do no wrong/
Cause creamy cheese and broccoli loves macaroni
Credits
Advertising Agency: GS&P, USA
Co-Chairmen: Jeff Goodby, Rich Silverstein
Chief Creative Officer: Margaret Johnson
Creative Director: Will Elliott
Creative Director: Jon Randazzo
Art Director: Mila Wizel
Copywriter: Sophie Lichtman
Managing Partner: Leslie Barrett
Account Director: Ellen Lovoy
Account Manager: Nikki Dietrich
Account Manager: Emily Kelly
Assistant Account Manager: Lauren Benyik
Co-Director of Production: Leila Gage, Margaret Brett-Kearns
Executive Producer: Danielle Riccardi
Producer: Phoebe Buckley
Director of Business Affairs: Judy Ybarra
Senior Business Affairs Manager: Heidi Killeen
Production Company: GS&P Social
Director: Andrew Butte
Assistant Director: John Antcil
Co-Director of Photography: Mark Sandhoff
Co-Director of Photography: Inder Mann
Line Producer: Genevieve McCarty
Company Name: eLevel
Director of Post Production: Michael Damiani
Editor: Erik Johnson
Assistant Editor: Jocelyn Carranza
Hair & Makeup for Mr. Bolton: Melissa Dezarate
Hair & Makeup for Mr. Petersson: Averi Rasmussen
Wardrobe Stylist: Keith Nielsen
Wardrobe Assistant: Allison Kirstukas
