Mint Mobile unveiled a hilarious commercial featuring Ryan Reynolds. The funny message is, “A little while ago, we were shooting an epic first video for Mint Mobile. This is not that video.”
Mint Mobile choose to publish the video on Ryan Reynolds youtube channel, not on its youtube channel. Smart move, as Ryan Reynolds has 1.95M subscribers, and Mint Mobile has only 4.25K subscribers.
I like adverts that use smart self-irony, and this one is executed flawlessly, a funny spot from beginning to a perfect ending (actually multiple endings).