LEGO: Drive What You Love

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The new LEGO advert is about a race with Ferrari, McLaren, and monster trucks through a child’s room. It reminds me of the “Fast and Furious” movie.
The advert was created by the in-house agency The LEGO Agency, director David Mellor and production company HighlyUnlikely. The VFX is provided by Framestore London.
The background music is the song “Drive It Like You Stole It” by The Glitch Mob (Album Drive It Like You Stole It – Single).

The LEGO Agency is based in the LEGO headquarter in Billund, Denmark. It is one of the biggest in-house advertising agencies in Western Europe, with hubs in China, the US, and the UK.

The LEGO “Drive What You Love” is a high-octane spot from beginning to the end.

Review

8.8

A fast and furious spot.

Memorable8.0
Effective8.0
Style9.0
Heart or Humor9.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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