IKEA commercial 2022 – UK

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Mother London, UK, creates a new IKEA advert. Named “It won’t feel like home ’til it feels like you,” the advert highlights the importance for everyone to have a home where they feel like they belong.
The music of the IKEA advert is Gift of Gab – Rat Race

The message is, “There’s only one thing that will truly turn a space into your place – and that’s you. So, whether you’re battling a blank canvas, working around renting restrictions or negotiating shared space, you don’t need deep pockets or a radical renovation to make home feel like you. All that’s needed is a brush of your creativity and a big bucket of self-expression. So, decorate your walls with your passions. Brighten up your hallways with your personality. And spruce up your kitchen with what feeds your soul, because it won’t feel like home ‘til it feels like you.”

Pros:
Good music
The ad is fun to watch

Cons:
Not a solid call to action

IKEA commercial 2022 - UK
IKEA advert 2022: It won’t feel like home ’til it feels like you

Good

8.8

Good music!

Memorable9.0
Effective8.0
Style9.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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