IKEA commercial 2022

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

All furniture deserves a new life

IKEA’s “The Life Collection 2022” campaign was created by the advertising agency Try, Norway. The IKEA ad focuses on the stories and reasons behind the fact that you no longer need your furniture.

The message is that even if a piece of furniture is left behind after a divorce or you suddenly have to turn your home office into a children’s room, the furniture should not be thrown away for that reason. All furniture deserves a new life.

IKEA commercial 2022
IKEA ad: Together with the production company Aparent, they have been collecting real furniture for weeks from both divorces, estates, new parents of young children and people who have simply grown tired of their furniture.

Pros:

  • A good cause;
  • The music is well chosen;
  • The atmosphere conveys the message well

Cons:

  • Too sad for a commercial;
  • The execution could be better;
  • It does not have a strong call to action

Mediocre

7.4

Good cause, but mediocre.

Memorable7.0
Effective7.0
Style8.0
Heart or Humor8.0
Execution7.0
Reader Rating: ( 0 vote ) 0

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