IKEA commercial 2022

IKEA’s “The Life Collection 2022” campaign was created by the advertising agency Try, Norway. The IKEA ad focuses on the stories and reasons behind the fact that you no longer need your furniture.

The message is that even if a piece of furniture is left behind after a divorce or you suddenly have to turn your home office into a children’s room, the furniture should not be thrown away for that reason. All furniture deserves a new life.

Pros:

• A good cause;
• The music is well chosen;
• The atmosphere conveys the message well

Cons:

• Too sad for a commercial;
• The execution could be better;
• It does not have a strong call to action