TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Funny
A trophy returned
The advertising agency VMLY&R creates a funny commercial for Wendy’s. The Wendy’s advert features Reggie Bush, a former American football running back who now serves as an on-air college football analyst for Fox Sports. The message is that “Reggie Bush had something important taken from him. So Wendy’s is returning it.” It is about Wendy’s Pretzel Bacon Pub Cheeseburger!
PRO:
- Funny
- Message is clear
- The product is visible in the ad
CONS:
- The ad is based on a controversy (Bush voluntarily forfeited his Heisman Trophy)
- No strong call to action
We know who Reggie Bush is, but who is the girl?
Why is it that Wendys has decided to promote a cheat as their spokesperson. It must be working. The McDonalds near me always has a line of 5-10 cars and Wendys typically has zero.
Craig, right on. She really has something. She could be the next Lily.