Wendy’s ad featuring Reggie Bush

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Funny

A trophy returned

The advertising agency VMLY&R creates a funny commercial for Wendy’s. The Wendy’s advert features Reggie Bush, a former American football running back who now serves as an on-air college football analyst for Fox Sports. The message is that “Reggie Bush had something important taken from him. So Wendy’s is returning it.” It is about Wendy’s Pretzel Bacon Pub Cheeseburger!

PRO:

  • Funny
  • Message is clear
  • The product is visible in the ad

CONS:

  • The ad is based on a controversy (Bush voluntarily forfeited his Heisman Trophy)
  • No strong call to action
Wendy s ad featuring Reggie Bush
Reggie Bush

A trophy returned

9.4

Hilarious!

Memorable9.0
Effective9.0
Style9.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 2 votes ) 8.5

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Comment (3)

  1. Why is it that Wendys has decided to promote a cheat as their spokesperson. It must be working. The McDonalds near me always has a line of 5-10 cars and Wendys typically has zero.

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