Back Market: Sorry, cats

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Good VFX

The advertising agency Buzzman, Paris, creates a commercial with many cats for Back Market. Back Market is a business refurbishing electronic devices.

Directed by Tom Kuntz, the advert message is, “No offense to the cats, but from now on, they are not the only ones to have multiple lives.”

The ad combines the movie The Birds (1963) by Alfred Hitchcock with World War Z (with Brad Pitt): cats that destroy devices, cats that attack people, and cats that climb over each other like zombies.

Credits:
Advertising Agency: Buzzman, Paris, France
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Creative Director: Georges Mohammed-Chérif
Art Directors: Yvonnick Le Bruchec, Thibault Picot
Copywriters: Yvonnick Le Bruchec, Thibault Picot
Art Director Assistant: Pierre-Marie Hascoet
Business Director: Clément Chagnaud
Account Manager: Sacha Hanras
Account Executive: Célia Curcio
Head of Strategic Planning: Clément Scherrer
Head of Social Media: Julien Scaglione
Social Media Consultant: Nadège Jourdan
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
PR & Communication Assistants: Anouck Vallez, Tifanny Boutih
Head of TV Production: Vanessa Barbel
Producer: Ayman Jaroudi
Print Producer: Charlotte Chadeau
Print Producer Assistant: Marine Sassi
Rights Manager: Elise Exposito
Production Company: Henry
Film Director: Tom Kuntz
Producer: Hugo Diaz
Post Production: Mathematic Studio
Post Producer: Renaud Coulon
Sound Production: Schmooze
Photographer: Marc Da Cuhna Lopez
Co-founder & Chief Creative Officer: Vianney Vaute
Head of US Communication: Alexander Wright
Head of UE Communication: Donatienne Vaute
UE Communication Project Manager: Lucile Dumeaux
Senior Communication Manager FR: Nina Quellier
Communication Project Manager FR: Diane Tamalet
Head of Communication SP: Marta Castillo Sampedro
Head of Communication DE and AT: Alexandra Brandt
Communications Project Manager Germany: Yasemin Zühlsdorf

PRO:

  • Good VFX
  • Cats. Lots of cats

CONS:

  • Nobody likes evil cats
  • The feeling is not positive
Back Market cats advert
Back Market cats advert

Good

8.2

Good execution.

Memorable9.0
Effective7.0
Style8.0
Heart or Humor8.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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