Heineken: James Bond

Created by Wieden & Kennedy, Amsterdam and directed by MJZ’s Tom Kuntz, the new Heineken commercial features Daniel Craig as James Bond. In the spot, Zara Prassinot (a French actress) tries to navigate in the Bonds World and she becomes involved in a high-speed boat chase where she helps James Bond. The headline is “Heineken open your world” and the official name of the TV commercial is “The Chase”.
In addition to the spot, the Heineken campaign has a digital campaign featuring the world’s first ever selfie from space, dubbed the “Spyfie.”
The movie Spectre, the 24th James Bond adventure, from Albert R. Broccoli‘s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, will be released in the U.K. on October 26 and in the U.S. on November 6.
Even the campaign is excellent executed, the association of the James Bond with beer is not the smartest one. Everyone knew that James Bond drinks Martini, not beer…