Honda: Paper

The Advertising Agency RPA with the help of imagination of famed director PES creates a piece of art: “Paper” a TV commercial for Honda.
The ad is a journey through six decades of Honda innovation made of thousands of hand-drawn illustrations.
The headline “The Power of Dreams” fits very well with the spot.

The commercial is pleasant to watch even two times.

An interesting video with making-of:

Unique and effective

9.4

An excellent commercial. Where art meets marketing!

Memorable9.0
Effective9.0
Style10.0
Heart or Humor9.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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