IBM: Coping with Humans

Ogilvy & Mather creates a hilarious commercial for IBM. Named Coping with Humans, the advert promotes IBM Watson.

IBM Watson is the first commercially available cognitive computing capability, representing a new era in computing. Watson analyzes high volumes of data and processes information more like a human than a computer—by understanding natural language, generating hypotheses based on evidence, and learning as it goes.

The ad features Carrie Fisher, known as Princess Leia from “Star Wars”, and Steve Buscemi (voice-over).

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9.4

Well done IBM!

Memorable9.0
Effective9.0
Style9.0
Heart or Humor10.0
Execution10.0
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