Under Armour: Rule Yourself – Michael Phelps

Named “Rule Yourself”, the new Under Armour commercial features its endorser Michael Phelps (a 30 years old American competition swimmer and the most decorated Olympian of all time). The ad was created by Droga5 and it contain inspirational shots of Michael Phelps hard work. The tagline is “It’s what you do in the dark, that puts you in the light” and the campaign has two official hashtags: #RuleYourself #IWILL

The song of the commercial is The Last Goodbye by The Kills.

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The Last Goodbye

9.2

An epic commercial. Truly legendary.

Memorable9.0
Effective9.0
Style9.0
Heart or Humor10.0
Execution9.0

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