Created by advertising agency Wieden+Kennedy, Portland, the new Samsung’s commercial features Lil Wayne, Wesley Snipes, Doc Rivers, James Harden, and William H. Macy (known as Frank Gallagher from US TV Series Shameless). The advert promotes Samsung Galaxy S7 Edge in a fresh and funny way and the tagline is “Introducing the water-resistant, memory expanding, shoots flawlessly in low light phone”.