Ford: Human Power

In this commercial

BBDO Argentina creates this touching advert for Ford. Named "Human Power," the advert focuses on passengers and drivers, not on horsepower. The commercial was produced by PRIMO and directed by Nico Perez Veiga. Credits CREATIVE AGENCY: BBDO COPYWRITER: Jorge Gómez Adrover ART DIRECTOR: Agustín Osman PRODUCER: Pato Abelenda EXECUTIVE CREATIVE DIRECTOR: Christian Rosli / Joaquín Campins / Diego Gueler Montero PRODUCTION COMPANY: Primo EXECUTIVE PRODUCER: Carolina Cordini DIRECTOR: Nico Perez Veiga DOP: Pierre Kerchove PRODUCER: Germán Lentini POST PRODUCER: Sebas Lopez / Majo Villalba EDITOR: Alejo Hoijman POST PRODUCTION COMPANY: Pickle House COLOURIST: Alejandro Armaleo MUSIC COMPANY: PapaMusic SOUND COMPANY:…

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Emotional

BBDO Argentina creates this touching advert for Ford. Named “Human Power,” the advert focuses on passengers and drivers, not on horsepower.
The commercial was produced by PRIMO and directed by Nico Perez Veiga.

Credits
CREATIVE AGENCY: BBDO
COPYWRITER: Jorge Gómez Adrover
ART DIRECTOR: Agustín Osman
PRODUCER: Pato Abelenda
EXECUTIVE CREATIVE DIRECTOR: Christian Rosli / Joaquín Campins / Diego Gueler Montero
PRODUCTION COMPANY: Primo
EXECUTIVE PRODUCER: Carolina Cordini
DIRECTOR: Nico Perez Veiga
DOP: Pierre Kerchove
PRODUCER: Germán Lentini
POST PRODUCER: Sebas Lopez / Majo Villalba
EDITOR: Alejo Hoijman
POST PRODUCTION COMPANY: Pickle House
COLOURIST: Alejandro Armaleo
MUSIC COMPANY: PapaMusic
SOUND COMPANY: PapaPost

Humans

9.6

Good

Memorable9.0
Effective9.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 1 vote ) 9.3

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