Ford: Human Power

BBDO Argentina creates this touching advert for Ford. Named “Human Power,” the advert focuses on passengers and drivers, not on horsepower.
The commercial was produced by PRIMO and directed by Nico Perez Veiga.

Credits
CREATIVE AGENCY: BBDO
COPYWRITER: Jorge Gómez Adrover
ART DIRECTOR: Agustín Osman
PRODUCER: Pato Abelenda
EXECUTIVE CREATIVE DIRECTOR: Christian Rosli / Joaquín Campins / Diego Gueler Montero
PRODUCTION COMPANY: Primo
EXECUTIVE PRODUCER: Carolina Cordini
DIRECTOR: Nico Perez Veiga
DOP: Pierre Kerchove
PRODUCER: Germán Lentini
POST PRODUCER: Sebas Lopez / Majo Villalba
EDITOR: Alejo Hoijman
POST PRODUCTION COMPANY: Pickle House
COLOURIST: Alejandro Armaleo
MUSIC COMPANY: PapaMusic
SOUND COMPANY: PapaPost