TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Weird
The advertising agency Venables Bell & Partners creates a new absurd commercial for the Reebok’s unexpected campaign “Sport the Unexpected.”
Named Nails, the advert features an extravagant manicure of Cardi B (American rapper, singer, songwriter, actress).
The commercial was released on July 16 and everything starts out totally normal. Cardi B enters a nail salon named Marcello’s and meets up with a friend for a day at the spa. As she sits under the hair dryer with a head full of hot rollers talking with her friend about b oy drama, she looks down to notice that one of her Reebok Club C 85 Vintage sneakers are untied. Everyone in the salon dramatically turns in her direction to see what she will do next.