TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Excellent
The advertising agency Leo Burnett creates this TV commercial for FIAT. Named “New 500X: a taste of tomorrow. Today.” the advert is directed by Ago Panini.
The theme of the commercial is “Back to the Future” movie. Is not the first or the last advert with Back to the Future theme, but this FIAT film is really good.
In the film, a Fiat 600 from the past transforms it into the new 500X from the present.
The soundtrack music is the song Back to the Future by Alan Silvestri & Royal Scottish National Orchestra.
Credits
Agency: Leo Burnett
Executive Creative Directors: Alessandro Antonini, Selmi Barissever, Lorenzo Crespi
Copywriter: Elsa Tomassetti
Art Director: Giuseppe Campisi
Client Service Director: Paolo Griotto
Account Manager: Roberta Triberti
Head of tv dept: Riccardo Biancorosso
Tv Producer: Francesca Bocci
Director: Ago Panini
Cdp: Movie Magic
Executive Producer: Chicco Mazzini
Editor: Andrea Vertone
Post-Production video: Xchanges
Post-Production audio: DiscToDisc
