Coca-Cola: Pool Boy
In this commercial
Pool Boy Coke’s advert shows brother and sister competing for the pool boy. Created by the advertising agency Santo, the ad was part of the Coca-Cola’s “Taste the Feeling” campaign and was representative of Coca-Cola’s overall stance on the LGBTQ community and other minority groups. The Coca Cola strive for diversity, inclusion, and equality in its business.
The marketing story of this commercial is “Nothing refreshes like an ice-cold Coca-Cola on a hot day. This is especially the case for this story, which features a wild race between two siblings to offer the household Pool Boy a Coca-Cola and quench his thirst. To their surprise, someone else may just get there first.”