Bud Light: Ice-cold Bud Light

In this commercial

“Ice-cold Bud Light” is a funny commercial made by the advertising agency Wieden+Kennedy, New York and produced by O Positive. The tagline is “Here’s to the Friends You Can Always Count On” and the music was created for this commercial.

The idea of the advert is that “You can always count on the Bud Light Stadium Vendor, a loyal friend to all.”

In this 60-sec advert, the copywriter managed to add 13 times the replica “Ice-cold Bud Light here” said by the Bud Light stadium vendor guy. What is more important, without being annoying. Good work!

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Funny

7.4

Ice-cold Bud Light here

Memorable7.0
Effective8.0
Style7.0
Heart or Humor8.0
Execution7.0

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