Heinz: Geoff The Film

“Geoff The Film” is an animated commercial created by Y&R, New Zealand and its animation partner, Auckland-based Assembly. The advert promotes Heinz Beanz. The music was created by Franklin Road, for Kraft Heinz Australia.

The tagline is “Part of our new range of cans perfect for every Aussie.” The campaign was just launched on television in Australia.

The story of the film is “Nobody knew where young Geoff’s obsession came from. All anyone knew was that the boy loved Beanz. In fact, they were his entire life.
But as is often the way, one moment, or one woman, changed everything. And that is where this story starts. Watch the film to see how Geoff came to invent the range of can sizes perfect for every Aussie.”

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