Lamborghini: Free your Ego

Lamborghini unveiled “Free your Ego” commercial. The advert promotes the new Aventador S Roadster.
The icon that inherited the legacy of the historic S models of the Miura, Islero, Countach, and Urraco returns to outdo itself in its most exciting version: the Aventador S Roadster.
The new V12 engine with a whopping 740 HP and the exclusiveness of Lamborghini design, unparalleled in this open top version, are joined in the Aventador S Roadster by the most sophisticated technology of the range, including the new LDVA (Lamborghini Dinamica Veicolo Attiva), which provides an incomparable driving experience, all of this able to feed the ego even of those who constantly seek the most powerful and adrenaline-pumping sensations.

Free Your Ego and enjoy the roar of the legendary Lamborghini V12 engine, with the open skies above you. There’s nothing like it.
Our latest creation embodies the Lamborghini lifestyle: an unmatched mix of elegance, sportiness, and love of life.