Christian Dior: Secret Garden IV featuring Rihanna

Christian Dior unveiled the new glamorous campaign featuring Rihanna, the newest official face of Dior. The 60 seconds long mysterious commercial filmed at the France’s Palace of Versailles as she runs through the Hall of Mirrors.
Rihanna is Dior’s first-ever Black spokeswoman (previous official face of Dior: Charlize Theron, Natalie Portman, Marion Cotillard and Jennifer Lawrence). For this Dior campaign, it was a teasing by Rihanna herself on her Instagram account.
Directed by Steven Klein, the new Dior ad looks great. The music commercial is “Only if for a Night” by Rihanna (the song is off her forthcoming album R8).

I like the campaign as the choosing Rihanna as brand ambassador was a wise decision of Dior.

Long version of Dior Secret Garden IV – Versailles

Misterious advert

8.6

Not an outstanding commercial but a glamorous one. I like it!

Memorable8.0
Effective8.0
Style10.0
Heart or Humor8.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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