TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Good
It’s Halloween season, and Burger King is not holding back on the spooks. The Burger King Halloween ad 2023, “The Call,” is a 60-second horror story that combines the thrill of a scary movie with the heat of Ghost Pepper Whoppers and Chicken Fries. Developed by Dentsu Creative and directed by Alfonso Gomez-Rejon, the ad is a cinematic experience that aims to give viewers a good scare while tempting their taste buds. But does it succeed? Let’s delve into the pros and cons.
Pros
1. Cinematic Quality: 95/100
The ad’s production value is top-notch, with a setting that pays homage to classic horror films like “Jeepers Creepers” and even features a car from “Buffy the Vampire Slayer.”
2. Spooky Atmosphere: 90/100
The ad perfectly captures the Halloween mood, with unsettling phone calls, a screeching crow, and a demonic twist at the end.
3. Product Integration: 85/100
The Ghost Pepper Whopper and Chicken Fries are seamlessly integrated into the narrative, making them the ‘antagonists’ you might actually want to try.
Cons
1. Complexity: 70/100
The ad packs a lot into 60 seconds, which might make it a bit hard to follow for some viewers.
2. Limited Call-to-Action: 60/100
While the ad is engaging, it could have been more explicit about encouraging viewers to try the spicy offerings.
3. Niche Appeal: 75/100
The ad’s horror theme might not resonate with everyone, potentially limiting its broader appeal.
Conclusion
Burger King’s “The Call” is a well-executed, spine-chilling ad that successfully combines the elements of horror and fast food. It’s a treat for horror buffs and spice lovers alike, although it could benefit from a clearer call-to-action and broader appeal.
Overall Ratings
- Memorable: 92/100
- Effective: 80/100
- Style: 89/100
- Heart or Humor: 90/100
- Execution: 91/100
So, will you take ‘The Call’ from Burger King this Halloween? The choice is yours, but one thing is certain: it’s a call you won’t easily forget.