Burger King Halloween ad 2023

In this commercial

TV Commercial Review

Heart or Humor



It’s Halloween season, and Burger King is not holding back on the spooks. The Burger King Halloween ad 2023, “The Call,” is a 60-second horror story that combines the thrill of a scary movie with the heat of Ghost Pepper Whoppers and Chicken Fries. Developed by Dentsu Creative and directed by Alfonso Gomez-Rejon, the ad is a cinematic experience that aims to give viewers a good scare while tempting their taste buds. But does it succeed? Let’s delve into the pros and cons.


1. Cinematic Quality: 95/100

The ad’s production value is top-notch, with a setting that pays homage to classic horror films like “Jeepers Creepers” and even features a car from “Buffy the Vampire Slayer.”

2. Spooky Atmosphere: 90/100

The ad perfectly captures the Halloween mood, with unsettling phone calls, a screeching crow, and a demonic twist at the end.

3. Product Integration: 85/100

The Ghost Pepper Whopper and Chicken Fries are seamlessly integrated into the narrative, making them the ‘antagonists’ you might actually want to try.

Burger King 2023 Halloween ad
Burger King 2023 Halloween ad


1. Complexity: 70/100

The ad packs a lot into 60 seconds, which might make it a bit hard to follow for some viewers.

2. Limited Call-to-Action: 60/100

While the ad is engaging, it could have been more explicit about encouraging viewers to try the spicy offerings.

3. Niche Appeal: 75/100

The ad’s horror theme might not resonate with everyone, potentially limiting its broader appeal.


Burger King’s “The Call” is a well-executed, spine-chilling ad that successfully combines the elements of horror and fast food. It’s a treat for horror buffs and spice lovers alike, although it could benefit from a clearer call-to-action and broader appeal.

Overall Ratings

  • Memorable: 92/100
  • Effective: 80/100
  • Style: 89/100
  • Heart or Humor: 90/100
  • Execution: 91/100

So, will you take ‘The Call’ from Burger King this Halloween? The choice is yours, but one thing is certain: it’s a call you won’t easily forget.

Burger King 2023 Halloween ad
Burger King Halloween ad



It deliver the scares and the spice

Heart or Humor9.0
Reader Rating: ( 0 vote ) 0

Related TV Commercials

Post A Comment For The Creator: Liviu

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.