Arby’s: Need a Gyro

Created by the advertising agency Fallon, “Need a Gyro” is the new Arby’s TV commercial. The advert promotes “2 for $6 Gyros” and features by the song “I need a hero” by Bonnie Tyler, but with modified lyrics.

The marketing story: “You don’t need to be Greek to enjoy Arby’s Greek gyro. You just need to like flame-seared, the knife carved gyro meat, with crispy vegetables, creamy tzatziki sauce, and warm pita bread. You also need to be able to get to Arby’s. Apparently, you can order a cab on your smartphone now, so that’s a solid option.​”

The advert has a lot of video reaction on youtube and generates funny meme. It is weird but memorable.