Amazon: Before Alexa – 2020 Super Bowl TV Commercial

Super Bowl Ad Review

Memorable
Effective
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Heart or Humor
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Amazon unveiled its 2020 Super Bowl TV Commercial. The commercial features Ellen DeGeneres, Portia De Rossi, and Jamie Demetriou. There are funny moments before Alexa likes to lower the temperature by tossing firewood out the window. Send a carrier pigeon or ask Alexa? That’s the question this year’s Super Bowl ad ponders.

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Hilarious

10.0

Send a carrier pigeon or ask Alexa?

Memorable10.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution10.0
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