ALDI Australia Christmas advert 2021
TV Commercial Review
Heart or Humor
ALDI Australia Christmas advert 2021 message is bold: “This year, there’s no idea too wild. No lights too bright. No baste too bold. This year we push Christmas too far. And then… we push it even further. Because You Can’t Overcook Christmas.”
So, ALDI wants Aussies to have the Christmas they deserve. A completely overcooked Christmas. From birds inside birds, to ridiculously low-priced French champagne and award-winning hams, ALDI is proving that you simply can’t overcook Christmas this year.
ALDI is calling on Aussies to push the gravy boat out and get creative with their Christmas prep this year – from decorations to the big-day showstoppers. To the beat of “Sandstorm”, ALDI is giving Aussies inspiration to turn Christmas up to 11. Or maybe even 13.
“After yet another lengthy period of disruption to ‘normal’ life, Aussies are getting back out into the real world with gusto. Shoppers are on the lookout for unique products or great deals that can act as an antidote to the dull ‘sameness’ of lockdowns and restrictions. In the lead-up to Christmas, we want to tap into post-lockdown excitement and show what many of us are feeling – this year is the year to go a bit bigger,’ said Mark Richardson, Director of Marketing, ALDI Australia.
“To do this, we’ve created an emotive and upbeat Christmas campaign that is centered on the joy of letting loose. We hope that the ‘You Can’t Overcook Christmas’ call to arms, together with ALDI’s prices and phenomenal range, will energise shoppers to create the best possible Christmas for family and friends this year.” he continued.
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