PIF: THE RIG

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The Public Investment Fund (PIF) unveiled a commercial created by Broomstick Creative, Dubai to promote THE RING.
Located in the Arabian Gulf, “THE RIG” is a new tourism project inspired by offshore oil platforms, that will span a combined total area of more than 150,000 square meters and provide a multitude of hospitality offerings, adventures, and aquatic sporting experiences.
“THE RIG.” will feature a number of touristic attractions, including three hotels, world-class restaurants, helipads, and a range of adventurous activities, including extreme sports.

The ad looks like a trailer for a horror movie, but the message is clear and the product well presented. One minus for failed people simulations mixed with authentic footage.

Saudi Arabia the ring

Good

7.8

Interesting project.

Memorable8.0
Effective7.0
Style8.0
Heart or Humor8.0
Execution8.0
Reader Rating: ( 0 vote ) 0

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