PIF: THE RIG
TV Commercial Review
Heart or Humor
The Public Investment Fund (PIF) unveiled a commercial created by Broomstick Creative, Dubai to promote THE RING.
Located in the Arabian Gulf, “THE RIG” is a new tourism project inspired by offshore oil platforms, that will span a combined total area of more than 150,000 square meters and provide a multitude of hospitality offerings, adventures, and aquatic sporting experiences.
“THE RIG.” will feature a number of touristic attractions, including three hotels, world-class restaurants, helipads, and a range of adventurous activities, including extreme sports.
The ad looks like a trailer for a horror movie, but the message is clear and the product well presented. One minus for failed people simulations mixed with authentic footage.