TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Johnnie Walker unveiled a new commercial featuring the Hollywood superstar Milla Jovovich. Milla Jovovich is a Ukrainian-born actress, supermodel, fashion designer, singer, and public figure, who was on the cover of more than a hundred magazines and starred in such films as The Fifth Element (1997)
Milla Jovovich is the new local walker for Johnnie Walker, in a campaign by global digital agency Dept.
In this campaign, Milla Jovovich and Johnnie Walker seek to inspire people to “Keep Walking”, socialize with confidence, and spread positivity and courage.
“Milla is the perfect ambassador,” says Jessica Otero Ely, Account Director, Dept. “She embodies the core inspiration for the creative direction of the campaign; the tenacious, resilient, and action-orientated spirit of Eastern Europe.”
The campaign encourages viewers with its core motto: “Less Talking, Keep Walking”, reflecting both Johnnie Walker’s own action-orientated mindset and the progressive nature of Eastern Europe. “The campaign idea stems from a very powerful insight that ties in brand, region, Milla and our audience together perfectly,” explains João Inácio, Associate Creative Director, Dept. “Actions talk louder than words and Milla, just like Johnnie, is the perfect example of someone who lets the walking do the talking.
