Ad Council: Teacher Recruitment
Heart or Humor
Directed by Jun Diaz, the two new spots – 30 sec “Camping” and 60 sec “Victory” – present exciting, intellectually stimulating stories of how teachers found innovative ways to teach their students, contrasted by the mundane tales of their friends in entry-level positions. The campaign shows that teaching is not what many envision it to be. It is a collaborative, creative and fulfilling career path worth exploring.
Today America faces a shortage of 60,000 teachers – a number that’s expected to grow to 110,000 by 2021. Only 9% of the top one-third of college graduates pursue a career in teaching.
In an effort to raise awareness for the national teaching crisis, the Ad Council partnered with TEACH.org and volunteer ad agency DigitasLBi to create “Teachers Have Better Work Stories,” a campaign that demonstrates the benefits of teaching through storytelling.
The campaign targets high-achieving high school and college students to positively change the perception of education as a career.
Since 1942, the Ad Council has offered trusted advice and inspiring calls-to-action. The Ad Council produces, distributes and promotes campaigns that improve everyday lives.