HP: Back to School Photo Traditions

HP unveiled a new TV commercial named “Back to School Photo Traditions.” Directed by Rudi Schwab, the advert was created by the advertising agency Giant Spoon.

CREDITS
Title: “Little Moments”
Client: HP
CMO: Antonio Lucio
Global Head of Marketing, Imaging & Printing: Vikrant Batra
Director of AMS Consumer Print Marketing: Dan Henry
Agency: Giant Spoon
Co-Founder: Jon Haber
VP, Brand Management: Pierre Parisot
Creative Director/Art Director: Joe Fotheringham
Director of Strategy: Adam Wiese
Strategist: Mariel Strauch
Jr. Strategist: Madeleine Reeves
Producer: Christina Villaflor
Senior Brand Manager: Jamie Yang
Business Affairs: Catherine Huang
Production Company: Humble
Director: Rudi Schwab
Executive Producer: Mark Kovacs
Head of Production: Natalie Warkenthien
Producer: Stephanie Haberman
Editorial: Postal
Editor: Ricardo Lopez
Producer: Jody Peters
Finishing/VFX: Postal
Music Supervision: Good Ear Music Supervision
Music by The Teenage Diplomat
Artist: Matt Popieluch
Engineer: Jason Quever
Music EP/CD: Buzzy Cohen
Coordinator: Quinn Donnell
Sound Mixing: Lime Studios
Executive Producer: Susie Boyajan
Mixer: Dave Wagg
Audio Assistant: Stephen Fredericks