Levi’s: Circles featuring the song Makeba by Jain

The advertising agency FCB West creates the TV advertising “Circles” for Levi’s. The advert features the song Makeba by Jain. The film celebrates our individuality and connectedness through music, dance, and Levi’s. The marketing story of this film is “When we come together, we dance in circles. We move as one, and celebrate the individual who takes the center. Unity and individuality come alive.”