MINI USA: Defy labels – Super Bowl 2016 Commercial

The MINI Super Bowl commercial features tennis star Serena Williams, Harvey Keitel, rapper T-Pain, skateboarder Tony Hawk, baseball star Randy Johnson and soccer star Abby Wambach. The commercial was made by Butler, Shine, Stern & Partners. The 30-second ad will be broadcasted in the third quarter of Super Bowl 50. The 2016 Super Bowl ad of MINI USA is about stereotypes.

The MINI USA ad’s headline is “Defy labels” and the message is “MINI has been called a lot of things. But we’re born from defiance. And we welcome these stereotypes so we can leave them in our dust. Those who defy labels, define themselves.

Defy labels


Strong message, impressive cast.

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