LG: Man From The Future – Super Bowl 2016 Commercial
Produced by RSA Films and directed by Jake Scott, Man From The Future is the Super Bowl commercial from LG. The advert features Liam Neeson (he starred in last year Clash Of Clans Super Bowl commercial) and his son, Micheal Neeson. The ad promotes LG SIGNATURE OLED TV and OLED (organic light-emitted diode) technology as a technology from the future.
“It’s a dynamic short film,” said renowned director and the commercial’s executive producer, Sir Ridley Scott. “It’s about the race to be on the vanguard of innovation and to be able to create tomorrow’s technology.”
Ridley and Jake Scott are known for their award-winning films and their acclaimed commercials. Each has already left their mark on the big game with previous successes including Ridley’s iconic 1984 commercial for Macintosh and Jake’s top performing ad, Budweiser’s Lost Dog. Neeson and Ridley Scott last worked together in the action-packed 2005 film, Kingdom of Heaven.
“My character is an enigmatic man from the future who has traveled back to the present day on a very important mission,” said Neeson. “He represents that inner appeal, that curiosity we have to find out about the future.”
The future begins
Good execution, good VFX, the message is clear, but something missing to be an outstanding commercial.