Agence de la biomédecine: Déjà-Vu 2

“Déjà-Vu 2” commercial was created by advertising agency DDB, Paris, France. The campaign parodies the American horror films to raise awareness on the subject of organ and tissue donation.
Directed by Steve Rogers, the advert aims to become viral and inform young people about the unrecognized principle of presumed consent and the methods of expressing refusal. The film is part of its national information campaign on organ donation (from 19 November to 4 December 2016).

Credits:
Advertising Agency: DDB, Paris, France
Creative Director: Alexander Kalchev
Copywriter: Patrice Dumas
TV prod: Corinne Persch
Director:
Director of photography: Nicolas Karakatsanis
Production: La Pac
Agency leads: Jean-Luc Bravi, Sébastien Genty, Isaure Goetz, Julianne Sanson Ribaut

An original way to talk about organ donation

Memorable
Effective
Style
Heart or Humor
Execution
This film aims to become viral but fail.
Not bad
Category: Public interest
Tags: , ,

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>