Zeiss: See the extraordinary everywhere
TV Commercial Review
Heart or Humor
The advertising agency gyro:paris creates the new corporate campaign for ZEISS Vision Care. The commercial reveals a thousand beauties and the infinite number of details that surround us and invites us to contemplate them differently, in a poetic and elegant style.
There are a lot of close-up shots in this advert. Too much for my taste.
Advertising Agency: gyro:paris, Paris, France
Creative Director: Sebastien Zanini
Copywriter: Damien Liot
Art Director: Julien Milan
Director: Kate McMullen
Dop: Sylvestre Dedise
Production Company: Dillinger
Producer: Fiona Bartel
Sound: Chez Jean
too much close-up.