Zeiss: See the extraordinary everywhere

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The advertising agency gyro:paris creates the new corporate campaign for ZEISS Vision Care. The commercial reveals a thousand beauties and the infinite number of details that surround us and invites us to contemplate them differently, in a poetic and elegant style.
There are a lot of close-up shots in this advert. Too much for my taste.

Zeiss advert video

Credits
Advertising Agency: gyro:paris, Paris, France
Creative Director: Sebastien Zanini
Copywriter: Damien Liot
Art Director: Julien Milan
Director: Kate McMullen
Dop: Sylvestre Dedise
Production Company: Dillinger
Producer: Fiona Bartel
Sound: Chez Jean

Close-up

7.6

too much close-up.

Memorable7.0
Effective8.0
Style8.0
Heart or Humor7.0
Execution8.0
Reader Rating: ( 2 votes ) 9.5

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